Archive for the 'Edelman' Category

A MATTER OF FALSE DICHOTOMY…

Saturday, February 7th, 2015

Quora is a question-and-answer website where questions are created, answered, edited and organized by its community of users. The company was founded in June 2009 by Adam D’Angelo and Charlie Cheever. As a clear indication of how out-of-touch I am, I’ve never heard of Quora before today. I came across a response to the question: […]

ANOTHER EDELMAN COCKUP…?

Friday, May 15th, 2009

Yesterday I posted about Walmart’s ill conceived decision to sponsor a cute game that featured an Iams product placement on I Can Has Cheez Burger. While the response is not equal to the epic fail of Walmart’s Facebook page, the comments are getting close. Here’s what I think happened. Iams created a game as a […]

SMILEYMAN… SMILEYMAN…

Wednesday, April 1st, 2009

… does whatever a smiley can he feckin’ wants. Jack Neff at Ad Age is clearly enamored with Walmart online. And just as clearly, Jack hasn’t taken a long look at the consistent way Walmart stumbles about in cyber space like a superhero with a cattle prod up his bum. On Monday Jack wrote: There […]

IS EDELMAN SNOOZING DISTRACTED…?

Wednesday, August 6th, 2008

Last week reader and Wal-Mart corporate employee Holly J took me to task for not writing about the good actions Wal-Mart takes. I said that the good news is the responsibility of Wal-Mart and the flacks at Edelman. But today I came across a good story about Wal-Mart and guess what Holly? There’s nothing from […]

This is why Wal-Mart pays Edelman the big bucks.

Thursday, July 17th, 2008

First they send out a memo to willing patsies in the media. One of them, Katherine Kersten of the Minneapolis Star Tribune, copies the memo almost verbatim; then they send the link for her column to conservative bloggers just begging for a chance to bash Wal-Mart bashers. John Ruberry is a nice guy (and an […]

Is it still plagiarism if Edelman wants you to copy them?

Monday, July 14th, 2008

It looks like Edelman is sending out talking points again. This is Katherine Kersten, local columnist for the Minneapolis Star Tribune: Wal-Mart’s more than 1.3 million American employees aren’t stupid. The company’s wages and fringe benefits — including health care coverage and retirement benefits — are comparable to those of other retailers, according to a […]

“Locavore” is so last year.

Tuesday, July 1st, 2008

Many props to the nice folks at Edelman for actually posting my carbon labeling question on Rand Waddoups’ local food post over at Check Out. Many more props will go to Rand if he actually answers it directly. The rest of this post will be devoted to why I doubt he will. Looking back at […]

There goes Wal-Mart’s cred with the under-10 demographic.

Thursday, June 26th, 2008

If you have young children like I do, the only movies you get to see in the movieplex are cartoons. Therefore, I was already kind of psyched to see Pixar’s WALL-E. I mean it has to be better than “Horton Hears a Who,” right? Little did I know. This is from the MSNBC review: As […]

SAVE US WAL-MART…

Tuesday, June 17th, 2008

Cigars and brandies all around for the folks at Edelman. The effusiveness of the recent Wal-Mart love fest leads me to believe that only two possible tasks remain for the public relations firm responsible before it rides off into the sunset, its job here done. Either President George Bush, in imitation of Charles II, dismisses […]

WAL-MART NO TIENE PIEDAD…

Sunday, March 30th, 2008

I’m thinking that the poor Edelman drudge assigned to deal with Deborah Shank is about this close to going over the edge. The story, as they say in Flack World, has serious legs and it’s not going away. This is exactly what I tried to communicate with Liz Fuller. Corporations have no souls because they’re […]

HE’S NOT HAPPY ABOUT DEBBIE SHANKS…

Saturday, March 29th, 2008

Video: Philip DeFranco is not happy about Wal-Mart’s treatment of Debbie Shank…

Think of the children!!!

Tuesday, March 18th, 2008

Paging Edelman. Here’s a Wal-Mart PR disaster in the making: Wal-Mart’s mugging of the Easter Bunny is finally getting a little attention. It’s about time. Does Wal-Mart care? I saw that commercial again when I was in the gym this morning so the answer to that question is obviously “no.” We’re up to 38 (mostly […]

Wal-Mart: Free speech for them, but not for thee.

Thursday, March 13th, 2008

Wal-Mart Watch has dug up Wal-Mart’s Internet policy and it’s not looking good for the folks at Check Out. From the memo: Associates must not make statements or post items that negatively impact on Wal-Mart’s reputation and/or that are derogatory or defamatory to any Wal-Mart Associate, customer or supplier. To which Wal-Mart Watch responds: Checkout […]

The authenticity of “authenticity.”

Thursday, March 6th, 2008

This one is not really about Check Out, it just starts there and goes much further. Apparently, Edelman has some kind of initiative designed to make everything it does “authentic.” But as Heather Yaxley rightfully points out: Who could argue with an aim of mastery or authority? If PR is to be respected, it needs […]

Whatever Wal-Mart is paying Edelman is way too much.

Monday, March 3rd, 2008

Originally, I had planned to use this space today to take a very close look at the NYT story on Check Out which I first saw last night. However, having now read Gawker’s take on the same story I feel that anything I write would so pale in comparison that I should just keep this […]