OK, THIS IS INCREDIBLY STUPID…

Wal Mart sells 40 percent of all DVDs purchased in the United States. Now isn't that a pretty pile of change? So when movie studios began talking about allowing custmers to download movies, the flashing red lights went off in Bentonvile. First, the Wally World executives tried a smack down (Stupid Idea No. 1), telling the studios that they had better not be thinking of selling the downloads for less than Wal Mart could (Sam forbid that a competitor might hold an advantage that would allow it to undersell Wal Mart). Next, Wal Mart said it was rethinking Stupid Idea No. 1 and wanted to consider how it could just take over the downloading business itself. This has led to Stupid Idea No. 2. From CNN Money: According to sources familiar with the matter, the world's largest retailer and seller of movie DVDs is accelerating its efforts to launch a digital movie service in the months ahead. The quickened pace comes after both Amazon (Charts) and Apple (Charts) this month unveiled their own movie download services. Wal-Mart currently accounts for about 40 percent of all DVD sales in the United States. By launching its own service, industry watchers say Wal-Mart can protect that DVD market dominance. The retailer is still apparently debating price models. One option Wal-Mart is considering is a free digital download of the movie along with a purchase of the DVD version at a Wal-Mart store. Another option is letting customers purchase a download of the movie for a few extra dollars when they buy the DVD version at the store. So the totall clueless underling in charge of this program thinks that a customer who wants to download a copy of Scary Movie 4 is going to go to Wal Mart, buy a hard copy and then download the movie or (and this is Stupid Idea No. 2 on steroids) a customer will go to Wal Mart, buy a hard copy of the movie and then pay more money for the download? What are they smoking in Bentonvile? Jeff Hess: Have Coffee Will Write.

4 Responses to “OK, THIS IS INCREDIBLY STUPID…”

  1. Jeff, they were taking mescaline. It’s the only way they could have come up with something as retarded as Stupid Idea No. 2. What do they think the purpose of downloading a movie is?

  2. […] OK, THIS IS INCREDIBLY STUPID… Wal Mart sells 40 percent of all DVDs purchased in the United States. Now isn’t that a pretty pile of change? So when movie studios began talking about allowing custmers to download movies, the flashing red lights went off in Bentonvile. Keep reading… […]

  3. […] Except this is a company that is about to see it’s dominance in the DVD markets go away because of online sales. […]

  4. […] The New York Post reported this morning on a story that my co-blogger and unpaid critic Robert Feinman first wrote about here back on 6 September. We’ve followed up on the 12th, 16th and 21st, doing our job as unpaid critics to keep our readers informed. […]

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