Yesterday I wrote about Walmart's falling customer satisfaction numbers. Are Walmart shoppers a. too poor to keep shopping at Walmart; b. too disaffected to keep shopping at Walmart; or possibly c. simply over Walmart? New Walmart CEO Doug McMillon may have a very short tenure if he doesn't discover a way to restore shareholder value. Good luck with that Doug.
Wal-Mart is cutting back on store investments and spending more on e-commerce in the face of stagnant same-store sales and falling store traffic in the US. The company recently cut guidance for 2015, saying that it expects growth of 2-3% compared with previous estimates of 3-5%. "There is no excuse for us not to be doing better," Wal-Mart Stores CEO Doug McMillon said during the company's annual meeting with investors in October. "We recognize our situation has changed and we're responding accordingly." In addition to investing more in its online business, Wal-Mart is also planning to make some changes in its stores. "Every store I go into has room to improve," McMillon said.
McMillon sees three ways to save his corporate butt: improve the customer experience; beat competitors on price; and expand the product assortment. In other words, more of the same, tired marketing solutions in a pitiful attempt to continue to collect his $25.6 million dollar pay package for as long as he can. Jeff Hess: Have Coffee Will Write.

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