Made in the USA can certainly be a game changer, but whose game is changed is a matter for debate.
Over two days, more than a thousand meetings will take place between Wal-Mart buying teams and potential product suppliers, like KettlePizza. It's part of the retailer's commitment to buy $250 billion in Made in the USA products over the next 10 years. The company made the pledge in January 2013 before its new chief executive and U.S. CEO were in place, but the retailer said it remains committed to the project. Given Wal-Mart's size, many hoped the initiative would boost jobs and encourage domestic manufacturing. Analysts also speculated about whether the move would boost the retailer's sales, given the growing desire among consumers to buy Made in the USA products. So far, Wal-Mart is not detailing how much progress it has made towards the $250 billion goal other than to say it is "right on target of where we need to be to accomplish our goal," according to spokesman Kory Lundberg. Wal-Mart has more than 100,000 suppliers, but it will not say how many provide "Made in the USA" goods.
Maybe because just what qualifies as Made In The USA is very squishy? I also have to wonder how many of these hopeful manufacturers will be forced to off-shore their Made In The USA products once Walmart puts the vendor squeeze on? Jeff Hess: Have Coffee Will Write.

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