This story about Elaine Glidewell and a class ring she ordered from a Walmart in Forth Smith, Arkansas, is why I don't get all warm and fuzzy when Walmart takes a right action.
Brian Nick, spokesman for Walmart, told Glidewell was denied the ring because her transaction came after the retailer made a “business decision” to stop selling items with the Confederate flag on it.
All corporate actions are driven by their prime directive: never jeopardize shareholder value. If selling merchandise bearing the image of the Confederate battle flag increased shareholder value, regardless of any social consequences or moral imperatives, Walmart would continue to sell that merchandise. Full stop Jeff Hess: Have Coffee Will Write.

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