Richard Edelman says:

The most profound finding of the 2006 Edelman Trust Barometer is that in six of the 11 countries surveyed, the “person like yourself or your peer” is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed.

Thus the need for “Working Families for Wal-Mart” and people like our friends Jimbo and Laura at Wal-Marting Across America. See, Jimbo and Laura are just regular ‘Merican workin people…. you know, people just tryin to get by with the help of Wal-Mart.

Just as likely however, Jimbo and Laura are a ruse meant to be seen as “a person like yourself”. This, according to Edelman, is the new means of corporate communication…micropersuasion….the me2revolution. Yessir, like Jonathan says, just another means of marketing passing as PR.

Ever read Strumpette’s amusing anecdotes concerning Edelman PR? Very, very irreverent!

This entry was posted on Wednesday, October 4th, 2006 at 1313 by Peter Sayles and is filed under Blogs, Media, Paid Critics, Wal-Marting Across America, Walmart. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.