That's a good question in my book. To me this question would be like an 18th century investor pondering the question of whether his money would be better placed with a Spanish slave trader or a Portuguese slave trader. From my point-of-view, if you have money to invest, put that money elsewhere entirely, but Ben Reynolds, writing in Why You Should Dump Amazon & Buy Wal-Mart Now for CNA Finance disagrees with me.
Clearly, one of these companies is more lucrative than the other. Amazon is still not profitable. He company last [sic] $188 million dollars over the last 12 months. While Amazon is not profitable on a GAAP basis, there is more to the story here than meets the eye---which will be discussed a little later on in this article. Wal-Mart, on the other hand, is extremely profitable. Wal-Mart made enough money over the last 12 months to buy the entire Whole Foods company (based on its $14.6 billion market cap). I’m not saying Wal-Mart should buy Whole Foods – they are very, very different businesses. This example just shows the massive earnings power of Wal-Mart. When given the choice between a highly profitable company and an unprofitable company, I would much rather choose the one that makes money over the one that does not. Businesses are in business primarily to make money. Wal-Mart is a money making machine. Amazon is not.
In the corporate world we live in, making money is not the most important consideration, making money is the only consideration. Jeff Hess: Have Coffee Will Write.

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