JET CHASING AMAZON (AND WALMART)…

Back on 21 July I noted the entrance of Jet in the online brawl that is Walmart and Amazon. While media are focused on Amazon, Walmart is the business elephant in the fight. My sense is that Amazon and Jet are already focused on a more upscale base, one that can afford to subscribe to the service to get two-day delivery, than Walmart's traditional customer pool, but I'm confident that Walmart really, really wants to take a bigger bite of that apple.
According to data from e-commerce intelligence firm Profitero, Jet.com's prices were on average 8 percent lower than Amazon's and 6 percent below Wal-Mart's. Profitero analyzed 16,000 identical items across seven categories at the three retailers in its study last week. Lore told CNBC that Profitero's analysis was based on the "starting price," and that consumer savings will be even greater over time—perhaps as much as 10 to 15 percent less. "As you shop in a smarter way and build your basket, the marginal cost to ship additional product comes down so you see that in real time," he said. "The prices are coming down."
We all know how people love those falling prices, and they don't care who gets hurt in the bargain. Jeff Hess: Have Coffee Will Write.

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