There is nothing Nature, or business, hates more than two of anything. Monopolies are the gold standard, but having just two entities, going head-to-head, is an abomination. So, that a third company would challenge Walmart and Amazon in what I think is the future of retailing, was to be expected. Sarah Halzack decided to do a little experiment, ordering the same items online from Walmart, Amazon and Jet. She tells us the results in I placed the same order at Amazon, Jet and Wal-Mart. Here’s how they did for The Washington Post.
The battle for your e-commerce dollars heated up significantly this summer. When Amazon, the Goliath of the category, held a massive Prime Day sale, Wal-Mart hit back with a rival event. Meanwhile, the well-funded startup Jet launched in July, attracting big buzz with its promise to offer the lowest prices. The flurry of activity may have you wondering: Is it time to shake up my online shopping routine? To help you decide, I conducted a simple experiment: On Aug. 10, I ordered the same three items from Amazon, Jet and Wal-Mart’s Web sites. I placed all the orders within less than 30 minutes of one another, and purchased the same brand and package size of each item.
The answers, in broad strokes: Jet won on price: $31.01 vs. $39.82 at Amazon and $41.01 at Walmart; Amazon beat the competition on delivery, with Walmart coming in second. Halzack also rated the three on selection, customer service, packaging and presentation. Jet clearly has the most to improve, but then the company has only been around a few months. Walmart, with a decades-long head start, has been caught napping. Jeff Hess: Have Coffee Will Write.

Leave a Reply

To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Anti-spam image