Walmart is very fond of spending charitable funds to garner tax breaks and public relations good will, but never seems to ask the question: how many of our employees are showing up to get food to feed their families because we don't pay a living wage?
In launching its new "Fight Hunger. Spark Change," campaign, U.S. mega retailer Wal-Mart is hoping to put a dent in hunger around the country and encourage citizens to help through ecommerce shopping activity. The campaign hopes to help the Feeding America organization provide 75 million meals to the hungry during the campaign, which runs through April 25. Wal-Mart is working with five suppliers and offering three ways shoppers can participate in the effort, according to an announcement. Currently one in seven Americans are facing hunger, according to the announcement. "This campaign is a great example of our long-standing commitment to hunger relief and dedication to ensuring every family has access to affordable, healthier and sustainably grown food," said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart.Hey Kathleen, want to really provide a great example of our long-standing commitment to hunger relief and dedication to ensuring every family has access to affordable, healthier and sustainably grown food? Then start distributing food coupons to need workers inside Walmarts, and see how that plays in the public relations world. For more of the bigger picture, visit Walmart Hunger Games. Jeff Hess: Have Coffee Will Write.Walmart, Wal-Mart