So, Walmart, the largest food retailer in the United States (world?) has joined other corporate entities in pledging to only sell eggs from cage-free chickens by 2025. Good on you Walmart, but why in 2025? Why not next year? Perhaps the reason is that not enough egg producers exist for cage-free eggs? For years that was the excuse of food sellers when the question of organic foods came up: not enough growers. OK, I'm calling bullshit on this story. If I'm a giant corporate food distributor, and we all know that Walmart isn't dealing with Ma Kettle making egg money, and the single largest customer in the world wants to buy only cage-free eggs then I'm opening cage doors faster than you can say falling prices. I would be good with 90 days, maybe, that's enough time to make the transition if you're committed, but I'm betting that commitment isn't the issue. Money is the issue because the companies selling eggs from caged birds know that anything can happen by 2025. They could be retired. They could be dead. Walmart could be out of business. Some scientific study could show that eggs from cage-free or even free-range birds are unsafe in some bizarre way. Who knows? What they do know is that rapid change today could effect their paychecks today and that is not acceptable. 2025 my ass. Jeff Hess: Have Coffee Will Write.

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