Long before I bacame a blogger I was a freelance journalist, a magazine editor and a regular contributor to corporate communications for TRW. I take exception to Laura's claim that: ...now weâ€™re being attacked. Why? Because we dared to write positive things about Wal-Mart. The people who hate Wal-Mart couldnâ€™t argue with anything we said â€” we were writing about real people and telling true stories. No Laura, you weren't. From the beginning it was a lie. What you were doing wasn't journalism it was advertising. I know because I've done it too. It's nothing to be ashamed of, lots of us have paid our bills that way. Your mistake was pretending that it was something it wasn't. Like the ongoing saga of Republican Mark Foley, the problem is much less the action than the lame coverup that follows. If you and Jim and started out by saying who you were and why you were doing what you were doing and that you were being paid to do it, you know what? I would have still called it flackrey, but you wouldn't be in the position you are now. And you know what else? It's not about saying positive things about Wal Mart. Take some time and read down through my more than 360 posts on this blog about Wal Mart and you'll find a few -- not many, I'll grant -- times when I have taken Wal Mart's side in conflicts and when I've patted Wal Mart on the back for doing good things. And Laura, whose idea was it to dangle the picture of you reading our blog on the web? Did anyone really think we'd copy the picture, post it and violate Wal Mart's copyright? Jeff Hess: Have Coffee Will Write.