MADE IN ‘MERICA, YEAH…!

As a child in the early '60s, at a time when the label Made In Japan was looked upon with scorn, I remember a meme (almost certainly malicious and false) that those wily Japanese had renamed one of their cities Usa so that they might flood our markets with cheap (mostly tin rather than plastic) crap Made In USA. For a time Sam Walton attempted to appeal to mostly rural Americans with a Made In America campaign, but Sam quickly discovered that his customers preferred even their American flags to be made in China, if that meant shaving a few bucks off the retail price. Fast forward to the present when a second wave of Made In The USA fervor, that thanks to groups like Truth In Advertising (as if that ever really existed) has also faltered, has gripped Walmart. Laura Heller, reporting in Walmart's Made In The USA Claim: Fact Or Fiction? for Forbes writes:
Made in the USA is a big program for Walmart which made a pledge to source $250 billion in products by 2023. The initiative is expected to create 1 million new U.S. jobs with 250,000 in direct manufacturing and 750,000 in support and services, according to the company. Last year, Walmart scrubbed the “Made in the USA” labeling from its website following allegations from the nonprofit group Truth in Advertising that found more than 100 examples of items that did not adhere to that label’s requirements. To claim “Made in the USA,” all of the components must be manufactured and assembled in the United States. The findings prompted the Federal Trade Commission to launch an investigation. Walmart pointed to its vendor partners and said it had relied on them to provide manufacturing information, some of which was incorrect or outdated. Walmart carries hundreds of thousands of products, so it’s not outrageous to count on the accuracy of provided information, but it is against federal regulations. According to Truth in Advertising, Walmart’s disclaimers that “displayed country of origin information may not be accurate or consistent with manufacturer information” do not suffice.
Imagine how we might feel if we discovered that an American company employed a workforce consisting of mostly illegal aliens and attempted to use such an excuse when U.S. Immigration and Customs Enforcement agents knocked on the doors? Jeff Hess: Have Coffee Will Write.

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