Constantin Basturea at "PR Meets the WWW" blog question whether Edelman was the PR firm behind the "Wal-Marting Across America" so-called blog. Mr. Basturea points out that "The Herald Group" is directing PR for "Working Families for Wal-Mart" according to this post in Source Watch. However, if Edelman PR was not responsible, they have been awfully quiet about this PR disaster. We also know that Laura St. Claire admitted that she and Jim got the gig through her brother, an Edelman PR employee. But the bigger issue is this question posed by Mr. Basturea:
But if Edelman was, indeed, involved in this campaign, then the story could become a case study for how marketersâ€™ engagement rules in social media are enforced. As a member of the Word-of-Mouth Marketing Association, Edelman should abide by the organizationâ€™s Code of Ethics, which is based on Honesty ROI: Honesty of Relationship: You say who youâ€™re speaking for Honesty of Opinion: You say what you believe Honesty of Identity: You never obscure your identityWhile you are at it, see what Maggie Fox at Social Media Group" has to say about this story.