Was Edelman PR Behind the Jim and Laura Fiasco?

Constantin Basturea at "PR Meets the WWW" blog question whether Edelman was the PR firm behind the "Wal-Marting Across America" so-called blog. Mr. Basturea points out that "The Herald Group" is directing PR for "Working Families for Wal-Mart" according to this post in Source Watch. However, if Edelman PR was not responsible, they have been awfully quiet about this PR disaster. We also know that Laura St. Claire admitted that she and Jim got the gig through her brother, an Edelman PR employee. But the bigger issue is this question posed by Mr. Basturea:
But if Edelman was, indeed, involved in this campaign, then the story could become a case study for how marketers’ engagement rules in social media are enforced. As a member of the Word-of-Mouth Marketing Association, Edelman should abide by the organization’s Code of Ethics, which is based on Honesty ROI: Honesty of Relationship: You say who you’re speaking for Honesty of Opinion: You say what you believe Honesty of Identity: You never obscure your identity
While you are at it, see what Maggie Fox at Social Media Group" has to say about this story.

2 Responses to “Was Edelman PR Behind the Jim and Laura Fiasco?”

  1. Jeff Hess says:

    Shalom Jonathan,

    Basturea also does a nice job of rounding up the various storeis about Jim, Laura and Edelman (although he missed us on the list) that appears under Resources at the end of his post.



  2. Maggie Fox says:

    Hey – thanks for the link. Just to be clear, however, I didn’t post on the Wal-Mart/Edelman fiasco because I have issues with Wal-Mart… I posted about it because I am sure it will become the classic illustration of why honest, authentic communication is the only way to go when you’re blogging your business.

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