What do you call a spoof of a fake blog? A spflog?

Update: This just appeared in my e-mail inbox from Wal-Mart Watch’s Russ Fagaly:

In December 2005 Wal-Mart launched “Working Families for Wal-Mart” to much fanfare. They retained one of the fanciest PR firms around — Edelman — to make sure that the site was a success and content on the site has been developed by Edelman employees since then.

I’ll give them credit: it’s a pretty daunting task to pull off a so-called grassroots campaign to claim working families are super-pumped about a company that keeps nearly half of its employees’ children off of health insurance and pays an average of $14,000 a year — $1,000 below the poverty line for a family of three. But they needed to please the client, I guess.

Too bad they forgot to register the domain name.

D’oh!

This entry was posted on Wednesday, November 15th, 2006 at 1313 by Jonathan Rees and is filed under Blogs, Edelman, Wal Mart Watch, Walmart, Working Families For Walmart. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.