WAL-MART JUST NOT FASHIONABLE…

Two years ago someone at Wal-Mart thought taking part in New York fashion frenzies was a good idea for the retailer. It was all about the upscale thing. The wealthier customer thing. The we're tired of selling cheap plastic crap thing. Bad idea. Bad execution. Bad results. So it's time to bale. From Reuters: Wal-Mart Stores Inc., the world's largest retailer, has decided not to participate in New York's upcoming Fashion Week. "We just elected not to show our collections at that venue," said Wal-Mart spokeswoman Linda Blakley. New York Fashion Week is a twice-yearly event that gives the fashion industry a chance to view the latest design collections for the upcoming season. The next New York Fashion Week will kick off on February 2. Wal-Mart has been participating in the event since September 2005, when it held a fashion show in a Times Square studio that could be viewed by pedestrians. That fashion show, which followed an eight-page advertising spread in Vogue magazine, was staged as Wal-Mart tried to boost sales by luring shoppers to buy trendier clothing or home decor instead of just low-margin groceries. Like skinny jeans? Jeff Hess: Have Coffee Will Write.

One Response to “WAL-MART JUST NOT FASHIONABLE…”

  1. […] WAL-MART JUST NOT FASHIONABLE… Two years ago someone at Wal-Mart thought taking part in New York fashion frenzies was a good idea for the retailer. It was all about the upscale thing. The wealthier customer thing. The we’re tired of selling cheap plastic crap thing. Keep reading… […]

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