Women know that if you want to get a fast read on a first date, pay attention to the way the man treats the serving staff. Mike Neiss on Tom Peters! carries it further, saying his friends and associates are paying more attention to more than availability and price.

They’re noting, says Neiss, how a company treats the greatest and the least in its organization.

Since an organization’s brand lives in the client’s or customer’s mind, the experience they have with members of the organization goes a long way in determining whether they ultimately buy the product or service again. In a world full of choices, the brand acts as a sorting device. Lately, I have noticed a new force in determining whether a buyer is attracted to the brand. A lot of the conversation among my friends lately is discussion of an organization’s labor practices and executive compensation. The topic comes up often.

We just need to keep walloping Wal-Mart.

Jeff Hess: Have Coffee Will Write.

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This entry was posted on Tuesday, July 3rd, 2007 at 0726 by Jeff Hess and is filed under Customer Satisfaction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.