PUBLISHING THE TOP RATED PRODUCTS…

I got a customer-targeted email from Wal-Mart with the subject heading: Customer Ratings And Reviews Are Here. Ooo, I thought, I wonder how the balance is coming? Well, you won’t find out by looking at the page linked by Wal-Mart.

All you’ll find there are 23 Top-Rated Products. Including this one.

Only 23 products out of what, 12 gazillion Wal-Mart products so far have received a top rating?

I decided to see how long it would take me to actually find a product that wasn’t Top-Rated. I found one in about five minutes.

Next I went in search of the digital camera I rated one-star back on 19 July. I found it, but guess what? My review wasn’t included. And it wasn’t because my review was an early one; the earliest review was dated nine days before my own attempt.

Also, interestingly enough, I didn’t have access to the earlier reviews when I was writing mine. Wal-Mart wouldn’t want me to prejudiced (even though it could work both ways) by what someone else might have written, would it?

I did find other one- and two-star reviews, which were interestingly almost exactly balanced by four- and five-star reviews.

Far be it for me to suggest a conspiracy of any sort. It could be that Wal-Mart really doesn’t sell any cheap plastic crap. Couldn’t it?

Jeff Hess: Have Coffee Will Write.

2 Responses to “PUBLISHING THE TOP RATED PRODUCTS…”

  1. [...] PUBLISHING THE TOP RATED PRODUCTS… I got a customer-targeted email from Wal-Mart with the subject heading: Customer Ratings And Reviews Are Here. Ooo, I thought, I wonder how the balance is coming? Well, you won’t find out by looking at the page linked by Wal-Mart. Keep reading… [...]

  2. [...] The ever hilarious BBCAmerican makes a strong case for Wal-Mart fudging the product reviews that it began allowing on its website a few weeks ago. I’ve discussed this here before, but BBC makes a much stronger and detailed case than I did. [...]

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