…At a Wal-Mart. But from the privacy of her own home computer, who’s going to know? And that seems to be the latest twist to Wal-Mart’s pathetic attempts to attract that valuable upscale customer. From Brian White at Blogging Stocks:

The so-far failure of these lucrative consumers flocking to Wal-Mart Stores, Inc. is a testament to how strongly most of the U.S. sees Wal-Mart as a discount chain, not a purveyor of anything high-end.

Brian suggests that maybe:

Wal-Mart should try to sway the iVillage crowd? It’s making a stab at that by introducing the new ‘z.b.d. design’ female clothing line that only appears on the retailer’s website, but not in stores. Perhaps Wal-Mart marketing execs believe that the chain can sell trendier women’s clothing if those customers can separate the “discount” image in regular stores from the apparent elegance its website possesses. I’m not sure customers can delineate between Wal-Mart Supercenters in their respective areas and www.walmart.com, but it never hurts to try, I guess.

And it’s not like they have to risk being seen walking into a Wal-Mart if their purchases are shipped to their homes.

Do you suppose Wal-Mart offers plain brown wrappers?

Jeff Hess: Have Coffee Will Write.

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This entry was posted on Tuesday, September 11th, 2007 at 0704 by Jeff Hess and is filed under Customer Satisfaction, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.