Robert wrote yesterday about the drop in dollars-per-shopper figure for Black Friday. And Wal-Mart is seriously on the case. What is its solution to shoppers having less money to spend? Why open more Wal-Mart stores 24/7 of course.
From The Toronto Star:
Wal-Mart Canada says more than one-quarter of its stores will be open 24 hours a day Dec. 1-24 to boost holiday shopping.
In total, 80 Wal-Mart stores across Canada will begin around-the-clock operations in the next week.
Last year, the chain had 59 Wal-Mart stores opened continuously from Dec. 18 and 24. It has 298 outlets across Canada.
“We initially introduced extended hours thinking it would be a novelty,” said Sylvain Prud’homme, Wal-Mart Canada’s senior vice-president of operations.
“However, we find it’s becoming a very mainstream convenience for some customers and a necessity for others.”
Who does Sylvain think he’s kidding? The only necessity involved here is to ensure that the Walton family is able to buy more toys.
More importantly, here’s an example of how Wal-Mart’s sustainability crusade jumps the tracks. Keeping those 80 stores open 24 hours a day means higher energy use during decidedly off-peak shopper hours. It also means that employees are going to be driving their cars more to staff the extra hours. The result is a larger carbon footprint for Wal-Mart.
It’s not pretty.