AND IN THE OTHER GAZILLION STORES…?

According to the Financial Times: Wal-Mart says it will be pursuing a “passion for fresh and delicious food” and “the highest level of customer service” in small neighbourhood grocery stores – its first new format for a decade. And in it's other stores? This is a classic public relations gaffe. By implying that its Marketside stores would be in someway special, it raises the question of why these stores have to meet some higher level of service and quality. Could it be because the customers for Marketside aren't the typical Wal-Mart demographic? Is Wal-Mart owning up to it's double standard? Not that a double or triple standard is bad. Corporations have practiced market stratification for decades. General Motors and its auto lines -- stretching from Chevrolet to Cadillac -- is a perfect example. But both a Chevy and a Caddy ran; they both got you to where you wanted to go, the more expensive model just carried you to your destination more comfortably. That's a tough distinction to make when you're talking about fresh and delicious food or a highest level of customer service. How fresh and delicious is the food you buy in a Wal-Mart superstore? What level of customer service do you get from a Wal-Mart manager? Jeff Hess: Have Coffee Will Write.

3 Responses to “AND IN THE OTHER GAZILLION STORES…?”

  1. walmart mole says:

    Jeff,I work in the produce department,and I can tell you walmart buys third grade .Maybe the new stores will have first grade produce at a much higher price?We are making great strides to keep things fresh and rotated.

  2. […] AND IN THE OTHER GAZILLION STORES…? According to the Financial Times: Wal-Mart says it will be pursuing a “passion for fresh and delicious food” and “the highest level of customer service” in small neighbourhood grocery stores – its first new format for a decade. And in it’s other stores? Keep reading… […]

  3. Jeff Hess says:

    Shalom Mole,

    As always, thank you for your insight.

    By third-rate do you mean damaged/spotted produce? Or do you mean produce that is inferior in other ways?

    Tell us more, please.

    B’shalom,

    Jeff

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