Define “fresh.”

I heard these advertised on the radio today:
Summer is just around the corner, and nothing says family fun more than a sizzling steak on the grill. Every Genuine Steakhouse Brandβ„’ steak is cut for optimal tenderness. From strips to ribeye, you can count on Genuine Steakhouse Brand for delicious, flavorful cuts of meat that grill up right every time. Genuine Steakhouse Brand is a great choice for your family β€” their beef cuts are bursting with flavor and provide many of the nutrients your body needs. [Emphasis in original.]
Apart from that last line (name me one food that has absolutely none of the nutrients that your body needs), there isn't anything to pick on specifically in that paragraph. The problem there, however, is that it doesn't mention the salt or the carbon monoxide. But what made me laugh out loud was this (which is repeated in the radio commercial too):
Wal-Mart is committed to the freshest quality steak β€” love it or get your money back. All Genuine Steakhouse Brand steaks are 100% guaranteed fresh.* [Emphasis in original.]
Fresh???!!! Since all Wal-Mart meat is case-ready, we know it's not cut in the store. How can you guarantee that your meat is fresh when it's not fresh by definition? Perhaps that problem explains this footnote after the word "fresh" appears above:
*Restrictions apply. Please see store for details.
If restrictions apply, doesn't that mean they're less than "100% guaranteed fresh?" I wonder what those restrictions are. Opening the package, perhaps? PS If you've tried Genuine Steakhouse Brand steaks and have come to this post looking for more information about them, I'd appreciate hearing about your experience in the comments (whether it was good or bad).

9 Responses to “Define “fresh.””

  1. UncleBob says:

    Well, as I said, I’ve tried Steakhouse steaks, and they’re good – but then, my wife can make an old shoe taste good, so my opinion doesn’t really count. Jonathan – if you’re ever in Carmi, you’re invited over for a steak dinner. πŸ˜‰

    Anywhoo, to jokingly answer your question, Peeps pretty much have no nutritional value. πŸ˜‰ There was one flavor of peeps that had a suggested serving size of 32 grams with 33 grams of carbs per serving. (I called for an explanation of that… it’s a little long winded, but basically they have to round down the serving size and round up the carbs…)

  2. JR:
    You are not using the same meaning for “fresh” as they are:

    1. newly made or obtained
    2. recently arrived
    6. retaining the original properties unimpaired; not stale or spoiled
    7. not preserved by freezing, canning, pickling, salting, drying, etc

    You are thinking of usage 1 or 6 or 7, but Walmart is thinking of 2.

    So when Walmart says “fresh” they mean “fresh off the truck”.

  3. ken chase says:

    The first time I ever bought a rib eye I couldn’t eat. I had not realized that this meat(?) is enhanced by 10% etc. and full of salt. I will start reading the back of packaging when purchasing meat after this experience.
    Normally one thinks they are getting meat that is fresh, this “stuff” is no better than buying processed baloney. And thats what it is ,baloney.

    I have saved the portion of meat that wans’t cooked, and part of the cooked meat and it is going back to Walmart with me on my next trip.

  4. GEORGIANN says:

    We have bought the walmart brand “Steakhouse” and it is very good. We grill alot and have bought rib eyes on many occasions. They are very tender and delicious. I haven’t looked at the wrapper to see if there is salt added but I will look the next time I’m there. I found this website because I was looking for information about the raising of this beef. If it is grain fed, etc. If anyone knows I would like to find out. I have resently heard that some beef is fed some pretty unsavory diets before slaughtering and wanted to make sure I wasn’t buying any of that meat…so if you have info please pass it on.

  5. Georgiann:

    A company as large as Walmart wouldn’t be able to find enough grass-fed beef to meet its needs. Furthermore, since this is a premium product, they would highlight this fact on the packaging and have to charge more as well.

    Here’s an interview with the Walmart executive in charge of purchasing beef. Notice how proud he is of the fact that Walmart pumps water into the beef.

    Their main supplier (IBP) is a typical factory meat operation. The way to keep up production is by feeding cattle corn (which they can’t digest properly), use of antibiotics so they don’t get sick when they are all packed together in feedlots, and transport across large distances since production is centralized.

    If you are really concerned about what you are feeding your family you probably should look elsewhere. At a minimum you should be able to find meat which is not pumped full of salt water.

  6. wally martin says:

    well, i work in the walmart meat dept and can tell you some things about it.

    the new steakhouse beef comes packaged in plastic bags, usually with 2 or 4 packages of preweighed/prepriced/prewrapped trays of beef in each bag. they consider it fresh because we dont open a bag of beef unless 3/4s of it is needed for the display case. we open the bag and slap a date on it, 4 or 5 days from the time we opened the bag depending on the cut. (unless youre in a busy store like mine, where they open and date packages in advance, and sometimes they sit on a cart for a couple days before it finally gets to the sales floor. there goes your “freshness” right out the window).

    all of the sirloin steaks, and some of the beef roasts are turning brown before they ever get out of the bag. in which we have to reduce them 30% off just to try to get rid of them, so the concept really isnt working.

    the cases containing the bags have longer shelf life than before, approx 2-3 weeks. so 3 weeks in the cooler and one week on the shelf and who knows how long before it was even delivered on a warm truck, the protective bags really offer little protection to keeping things fresh. so really theres nothing fresher about this beef now at walmart. although some cuts no longer add the “enhanced solution” that used to be pumped into our previous case ready meat so i guess that a plus for some but honestly, i wouldnt eat any of our beef and i wouldnt feed it to my family.

  7. […] Brad De Long likes to write, this is lifted from the comments: well, i work in the walmart meat dept and can tell you some things about […]

  8. auntnonie says:

    My concern, as always, with Walmart is where does this beef actually come from – Montana or China? If this is US beef, where does the feed for the cattle come from? Not only is it important to me to keep as much of my money as possible in my country – I simply do not trust Chinese products at this time or China’s cozy relationship with Walmart. As I remember this time last year they were busy killing our pets – then poisoning our children’s toys – does anyone believe they really care what goes into the products they sell us?

  9. Janet Roseland says:

    This is not about Wal MArt beef as I dont buy it there. This is about baby back ribs at their store. I picked up a package and amost threw up! It was so rotton I dropped it on the floor!
    For damned sure I will not be buying any meat from them!

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