The Financial Times
notes that Wal-Mart has formally confirmed the locations of the first four Marketside boutique grocery stores around Phoenix, Arizona. The words on the website promise great things. But then flacks always do.
Can you imagine Wal-Mart proclaiming
of one of its supercenters:
Our associates are passionate about food — and about delivering top-notch customer service. They're prepared to answer your questions, help you select a delicious meal solution, and fill you in about foods that are grown or produced locally.
Or how about
Marketside is designed for the quick grocery trip — when you're looking for an inspiring yet easy meal solution, or need to pick up last-minute ingredients, simply swing by your neighborhood Marketside on your way home!
So when you think of food, think of Marketside — and get inspired to think beyond your typical dinner menu.
And oh, am I the only person on the planet who's noticed that there is nothing in the name, the decor, promotions, that proudly tells the worlds that Marketside is part of the Wal-Mart empire?
Jeff Hess: Have Coffee Will Write.