THIS IS INSIDIOUS BEYOND COMPARISON…

As a magazine editor I dealt with smarmy salespeople trying to convince me that I should drop to my knees and give blowjobs to write positive stories about advertisers. But reading about Walmart's British division Asada leaves me near speechless. From Brian White at Blogging Stocks:
Asda's demands have been pretty forthright: two pages of editorial and advertising space in the magazine titles of its choosing.
Not free advertising space. Not free advertorial space (a bastard concept if there ever was one). Free editorial space. Can you imagine Walmart demanding 10-column inches on the front page of The Wall Street Journal in exchange for selling the papers in its stores?
Since a handful of large publishers are responsible for the lion's share of magazines sold in many countries, doling out even a single page of content to your main distribution partner can lead to loss of revenues and, to a point, control. Would any other company get by with asking the publishers of the magazines on its shelves to give them a few pages in some large-selling magazine titles?
The answer to that question is, of course, no. This is hubris on a near-Caligulan level. Jeff Hess: Have Coffee Will Write.

2 Responses to “THIS IS INSIDIOUS BEYOND COMPARISON…”

  1. Free space to editorialize on the evils of organized labor ,perhaps?

  2. Jeff Hess says:

    Shalom Schaden,

    Perhaps. But expect it’s more general in nature. Something along the lines of:

    Walmart Good.

    B’shalom,

    Jeff

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