ARROGANCE, SHEAR ARROGANCE…

From Goodman Real Estate Services Group LLC comes this sales pitch (be sure to check out the data below the maps on its webpage):

Cleveland’s Steelyard Commons is a new 950,000 square foot regional power center serving an untapped trade area with no competition. “City [of Cleveland] residents in 2000 spent about $1.3 billion in retail purchases at suburban stores, according to a recent study form Oster Research Group of Iowa…” (Crain’s Cleveland Business, March 15, 2004).

Cleveland’s Steelyard Commons has direct access to all of Cleveland’s major highways and is situated in the middle of an enormous residential and daytime population. This development will create a new regional trade area in a previously underserved and impenetrable market.

No competition? Underserved? Impenetrable market?

Shakespeare got it wrong. Lawyers should not be the first up against the wall when the revolution comes; my vote is for sales and marketing people.

Jeff Hess: Have Coffee Will Write.

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