Did you know that Walmart has a secret list of medications on its infamous $4 list? Me neither. But it appears, for now, that only one drug -- methylphenidate, commonly known as Ritalin -- is on the list. Why is that? Jacob Milbradt speculates:
After calling numerous Wal-Mart Pharmacies regarding this subject, it’s clear to me that many of the pharmacists at these stores don’t even realize that generic Ritalin is on their $4.00 list. However, those pharmacists who were aware of $4.00 generic Ritalin told me that their corporate offices don’t like to promote the fact that they’re selling a controlled substance at a discounted rate. But methylphenidate isn’t just any controlled substance—it’s a Schedule II controlled substance. According to the DEA, Schedule II drugs—sometimes also called C-II’s—are substances that: have a high potential for abuse, have a currently accepted medical use in treatment in the United States or a currently accepted medical use with severe restrictions and may lead to severe psychological or physical dependence if abused. With other medications like cocaine, morphine, and opium in this same class, it seems that Wal-Mart is afraid that promoting a discounted rate for a potentially addictive drug could turn into a PR nightmare.Somebody call Edelman. Jeff Hess: Have Coffee Will Write.