Can you say, combo? How about supersize? Well, try bundle. That’s a strategy that Walmart is using to convince shoppers to spend more and save less (by definition, money gone from your wallet is not money saved) by creating bundles of products.

There are electronic bundles and home bundles and a really silly letter cutting bundle.

It works for drinks and fries, but for electronics and other merchandise?

Jeff Hess: Have Coffee Will Write.

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This entry was posted on Thursday, October 8th, 2009 at 1845 by Jeff Hess and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.