Yet I really want to read this:

Wal-Mart’s Facebook page administrator has been regularly posting updates and responding to wall posts. It recently launched a new charity-related application—something that worked wonders for Target’s Facebook page—and another app to promote holiday gifts. Wal-Mart is also encouraging employee interaction on the page. With 1.4 million employees in the United States alone, Wal-Mart has an army of people who are already intimately connected with the brand and some who presumably like their jobs. Most of the comments on the page now are from Wal-Mart staff members. For example, one fan recently posted “i work at store 1832 in Palm Springs. Glad to be aboard.” Another fan wrote, “I love my walmart family !!”

Wal-Mart has apparently quit worrying about the negative feedback it’s bound to get online. Instead, it’s trusting that its fan base will grow larger and louder than its detractors.

Perhaps it’s all part of a clever plan to exclude me from the conversation.

This entry was posted on Thursday, December 3rd, 2009 at 1523 by Jonathan Rees and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.