Whatever happened to the Personal Sustainability Project?

In case you've forgotten what I'm talking about, I'm talking about this (as summarized by Fast Company in 2007):
Since Werbach started testing his ideas last summer, he and Act Now's 12 field trainers have conducted 150 PSP sessions across the country, covering 4,000 U.S. stores. Each store in a given region sends two volunteers to a paid retreat, a daylong series of open, guided discussions that start with Werbach's stripped-down definition of sustainability: "having enough for now, while not harming the future." The sessions are designed to encourage participants to discover for themselves how to apply the idea of sustainability to their own lives. For some, it's finding ways to preserve a precious bass-fishing spot; for others, it's realizing that buying things on credit reduces future spending power. Each employee comes up with a PSP, a single, repeatable action--biking to work, quitting smoking--that is good personally and for the wider world. When they return to their store, armed with guides and DVDs, they are supposed to recruit 10 volunteers apiece to help the rest of the staff develop their own PSPs.
What made me think about the PSP was this news from Whole Foods:
In a letter to staff members that was leaked to gossip blog Gawker.com, Whole Foods CEO John Mackey describes the voluntary program as a chance for employees to increase their discount on Whole Foods products by "meeting specific criteria related to significant health measures." Among the biomarkers that the chain will consider: nicotine use, blood pressure, cholesterol level and body mass index (BMI). The program will be divided into four categories: bronze, silver, gold and platinum. Staffers whose health is ranked "platinum" will benefit from a 30 percent discount, while those in the bronze range will get 22 percent. That's a difference of $4 on a $50 grocery purchase. Staff members who opt out of the in-store health screenings still get the usual 20 percent employee discount.
Which do you think will be more effective? And if Walmart really cares about sustainability, why won't they put their money where their mouth is?

2 Responses to “Whatever happened to the Personal Sustainability Project?”

  1. walmartmole says:

    If you are talking about Walmart? We only get 10% discount not 20%.

  2. Personally, I think Wal-Mart’s has a higher chance of working. Let’s be honest – we are talking about personal sustainability here, something from which you and I gain personally. If money from my company is needed to motivate to improve MY health and MY family, I doubt the effect will last

    NS @ Enexions – http://www.enexions.com – Enabling Sustainability

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